The beginnings, 1946

DE MARCHI, From The Origins To Today        

Founded At The Dawn Of Cycling

De Marchi founder Emilio De Marchi was a pioneer of modern cycling. Born in 1906, he was friend to cycling legends like Ottavio Bottecchia, Gino Bartali and Louison Bobet, just to name a few. Originally, Emilio De Marchi started his career as a mechanic of bicycles and motorcycles. After being a racing cyclist himself, in the 1920's, he became actively involved with some of the first professional cycling teams ever established. 

At that time, quality cycling apparel was very hard to come by, so Emilio and wife Emma, who were asked by many fellow cyclists, started a small homemade production of cycling clothing in the 1930's. Emilio De Marchi's Maglificio Sportivo actively contributed to creating the first technical cycling clothing created for the sport he loved, as opposed to more generic "sports" clothes that were more easily available back then.

Choice Of Champions

In the post WW2 period, Emilio De Marchi brought his daughter Elda into the business, a second generation of the De Marchi family who would take the pure passion of Emilio's Maglificio Sportivo into a real business, Maglificio Sportivo De Marchi. They created iconic garments such as the Italia track suit and the legend goes on with names such as Fausto Coppi, Felice Gimondi, Marino Basso, Francesco Moser and Claudio Corti to name a few, who made it to the top of the cycling world in the sixties, seventies and eighties wearing jerseys and shorts from Maglificio Sportivo De Marchi. 

From Back in the Day, Still Going Strong Today.


At the end of the 1980's, Elda's sons came into De Marchi. The third generation of the De Marchi expanded markets, worked as cycling clothing partners with emerging international bicycle manufacturers and riders.

Historically, De Marchi has been the sponsor and/or developer and manufacturer for Ritchey, Breezer, Marin, Diamondback, Schwinn, Scott, GT, Trek, Gary Fisher, Cannondale, Specialized, Dainese, Oakley, The Russian Cycling Federation, Tour of America, Tour of Ireland and the American Cycling Federation. Just to name a few.

The tradition established by Emilio De Marchi and carried on by his family to make great cycling clothing in Italy is alive everyday at De Marchi.

De Marchi Sport S.r.l.
Via Roma 104, 31020 San Vendemiano (TV)
ITALIA
T. +39 0438 400037
F. +39 0438 401 977
P.IVA 03074460266

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